With headquarters in Dubai, the Group has a number of successful subsidiaries among which Lutfi Electronics is one of. It is one of the largest single retail chains in the UAE specialising in consumer electronics, such as kitchen and home appliances, air-conditioners, built-in white goods, and a range of audio-visual products, including panel TVs. Lutfi Electronics also promotes its own brand, NOBEL, a renowned household name for the past 40 years.

NOBEL is a home appliances brand that existed long before competitors made their way to the UAE, and has positioned itself perfectly as a brand that aims to bringing families together. Apart from that Lutfi Electronics have also been trusted with the exclusive agency from Bompani, a leading Italian kitchen appliance brand for well over 20+ years.