About Us

Lutfi Group was founded in 1971 by Mr. Shafiullah. Company goal is to provide our customers with the best consumer electronics and home appliances to ensure customer satisfaction.

Our successful launch of our in-house brand “Nobel” has been the pride of our company, with the hopes of becoming an international brand that delivers premium quality goods at a reasonable price.

Our Mission

Committed to build an organisation through customer loyalty by continuously enhancing our products quality, timely service and safeguarding all their interest.


Our Value

Respect for every individual dignity & beliefs, Pride in the company, Integrity and fariness, Importance of quality towards our customers.


Our Vision

To become a market leader in home appliances and consumer electronics domain with commitments towards improving our good will with all our stakeholder.